healthcare
Don’t expect McDreamy at the hospital
TV provides unrealistic expectations of emergency healthcare, contributing to lower levels of patient satisfaction, says a new study Sure, go ahead and daydream about those gorgeous Hollywood doctors and their …
How is technology supporting healthcare consumer behaviour?
From passive recipients to active participants, our role in healthcare as patients and consumers has changed By Karin Bauer, VP Client Services, SGK Health based in the US From passive …
Sensitivity in the healthcare sector
The importance of being culturally sensitive when dealing with patients A few years ago, my grandmother had a stroke. It was a fatal brain haemorrhage, and I was the one …
Diagnosis sparks app idea
Consider recommending this free app to patients who need support managing daily life in the face of chronic illness Melburnian Justin McLean (pictured above) was in his 40s, fit and healthy and …