marketing
Priceline’s media account up for grabs
After nine years with one agency, pharmacy’s pinkest multi-million dollar account has been put out to tender The valuable and highly-prized Priceline media account has been put out to tender …
Inflation busting measures may impact pharmacy spending
Pharmacy owners need to take steps to strengthen consumer loyalty combat the impacts of rising inflation, experts warn Community pharmacies are starting to see the combined effects of measures taken …
A common mistake
There is a common error that many pharmacies are making with their marketing strategies, says Sarah Rendell Every January, many set both personal and business goals. From a business perspective …
Building for the future
Renee Giesemann explains why you need to consider your pharmacy’s website, and why you need to do it now We work with a number of independent pharmacies across Australia. When …
What is an organic marketing strategy?
What does organic have to do with digital marketing? Well, just like your tomatoes our social media marketing can sometimes benefit from some extra help to grow, says Renee Giesemann …
New-look Guardian kids’ guide
Guardian Pharmacy has launched its annual Healthy Kids’ Guide Series in a new digital format The change is intended to better meet the changing needs of Australian parents, the banner …
Hero program results revealed
A retail and marketing program has produced double the increased sales for participating members compared to others, says one pharmacy network Pharmacy Alliance has announced the results of its ‘Healthcare …
Pharmacy needs to rally after COVID: FIP
The International Pharmaceutical Federation has announced the theme of World Pharmacists Day, to be held on 25 September 2022 “Pharmacy united in action for a healthier world” is the theme …
Amcal ‘throwing out the rulebook’
Amcal has launched its Your Vaccination Destination campaign, intended to consolidate the vaccinations it offers into one patient-centred solution Designed to increase the frequency of customer engagements in-store, franchise partners will …
3 marketing questions you need to answer?
Pharmacies need to reconsider their marketing plans as we settle into the new year, says John Thornett As we all settle into 2022, it is time to rethink your marketing …
APP2021: Michael King on the current state of pharmacy in Australia
Michael King, Sales Director at GSK Consumer Healthcare, joined Miranda Deakin on our stage at APP2021 to unpack the current state of pharmacy in Australia and the potential growth opportunities for pharmacists. This video …
World news wrapup: 17 June 2021
Pharmacy leaves “cursed” message on birthday; quick-thinking pharmacist saves a life with CPR; German pharmacies mobbed for vaccine passes New York, New York: A birthday message gone wrong from a …