Are online challengers making their move?

Kate Cowling 25/11/2025

In the crowded beauty and wellness space, online retailers are cashing in on reduced pharmacy foot traffic, a research company says Online retailers Amazon Pharmacy and TikTok Shop are set to increase their already-growing Australian offering in 2026, adding competitive pressure to bricks-and-mortar pharmacies, according to IBISWorld. The global market research company’s most recent Pharmacies

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Are online challengers making their move?

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